SMB import price-shock planner

Turn a freight spike into a fair customer note.

Enter one shipment, compare before/after landed cost, choose a pass-through stance, and copy an evidence-backed update in under 90 seconds.

Build the letter€14.23 shock / unit

Margin weather25.8%

Projected margin after your selected move.

FactoryPortCustomer

€5,978.48documented shock

€126.83suggested unit price

27/100explain-it risk

Shipment basics

Keep it concrete: one product, one audience, one deadline.

CurrencyProduct / shipmentUnitsCustomer groupCurrent sell priceFactory unit cost

Decision deadline

Cost shock lanes

Compare old quote versus new quote, then add a small FX buffer.

Freight beforeFreight nowInsurance beforeInsurance nowNew tariff / feeFX buffer %

Copyable letter

Paste into email, Shopify notes, a CRM, or a supplier thread.

LANDED COST LETTER

Shipment: portable power station shipment
Audience: retail partners
Units: 420
Decision deadline: Friday 12:00 CET
Chosen move: Share the shock

Cost movement
Freight: €4,100.00 → €7,600.00
Insurance: €900.00 → €1,850.00
Tariff / fees: €0.00 → €1,300.00
FX buffer: 0.8% buffer = €228.48

Before: €79.90 landed per unit at 32.9% gross margin
Now: €94.14 landed per unit at 20.9% gross margin
Shock: €5,978.48 total / €14.23 per unit
Suggested customer change: €7.83 per unit (€3,288.16 across this batch)
Resulting sell price: €126.83 with approx. 25.8% margin

Customer note
Hi — we are holding your order for portable power station shipment while we document a sudden landed-cost change. Freight, insurance, and route-related fees moved by €5,978.48 on this batch. Our proposed approach is: Pass through only the documented variable-cost delta and show customers exactly what changed. For your current allocation, that means €7.83 per unit and a revised unit price of €126.83 if you approve by Friday 12:00 CET. We can also reduce quantity, split delivery, or wait for a calmer routing quote.

Supplier / carrier checklist
1. Ask carrier for the written surcharge basis, validity window, incoterms impact, and cheaper alternate lane.
2. Ask supplier to separate ex-works cost, packaging, duties, and any emergency handling fee.
3. Confirm insurance premium, exclusions, and whether high-risk routing changes coverage.
4. Freeze margin decision in writing before promising ship dates.
5. Save this memo with quote PDFs so the pass-through is evidence-backed, not a vague price rise.